Camel coat, every Monday
MMaya K
A closet you actually know,
a stylist that only shops it.
Closet
Every piece, on record.
Snap a photo, add the brand and a category. Otum keeps it all sorted and searchable, with the price and wear count on every card. Try it: filter, search, heart something.
Outerwear
Camel wool coat
Outerwear
Black tailored coat
Knits
Oat rib crewneck
Knits
Burgundy turtleneck
Trousers
Brown pleated trousers
Trousers
Ecru linen trousers
Shoes
Oxblood penny loafers
Shoes
White leather sneakers
Cost per wear
Know what a coat really costs.
Log a wear in one tap. Cost per wear updates as you go, so the pieces that earn their place become obvious, and so do the ones that don't. Go on, wear the coat a few times.
Outerwear
Camel wool coat
$195
3×Worn
$65$/wear
3dLast
36 more wears to get under $5 a wear
Wear log
Sep 3Aug 20Aug 6
Stylist
Three looks in five taps.
Occasion, vibe, weather. One question at a time, and every outfit comes from your own closet. Answer below and watch it style this demo wardrobe.
Step 1 of 3
What's the occasion?
Discover
Borrow ideas, not clothes.
Share a look when you want to. Follow people whose taste you trust and save what inspires you.
Rainy day layers
JJules
Oxblood, head to toe
SSam R
The little things.
Smaller details, but the kind you'll notice by day two.
Your closet, in numbers
Pieces, wears, what you've spent and what each wear costs, all worked out for you.
8Pieces
138Wears
$1,197Invested
$8.67Avg $/wear
Skip last night's outfit
The stylist leaves out what you've just worn, unless you tell it not to.
Build around one piece
New loafers? Pin them, and every look starts there.
Must include · optional
A log that writes itself
Every wear, dated and tagged, so you can see what you actually reach for.
Oxblood penny loafersSEP 24WorkOat rib crewneckSEP 24WorkBlack tailored coatSEP 22EveningKeep your favourites close
Heart the pieces you love, and they're never more than a filter away.
Outfits you'll repeat
Save the combinations that work, by hand or straight from the stylist, and pull them up in a tap.
Get in early.
Otum is in beta on iPhone. Join now and help shape what ships next.
Otum
Your wardrobe, understood.
Invites go out via TestFlight as spots open up
What's inside
- Your whole closet, with photos
- Wear tracking and cost per wear
- The stylist, as often as you like
- Saved outfits and a wear log
- Discover, whenever you want ideas
- Early access to everything that ships next
Before you join
Straight answers to the questions people ask first.
How do I get into the beta?
Leave your name and email, and we'll send you a TestFlight invite as spots open up.
What do I need to run it?
An iPhone on iOS 17 or later, plus Apple's free TestFlight app for the beta.
Does the stylist tell me to buy things?
No. Every look it puts together comes from pieces already in your closet.
How is cost per wear worked out?
It's what you paid for a piece, divided by the number of times you've logged wearing it. Log a wear with one tap and the number updates straight away.
Do I have to share my outfits?
No. Discover is there when you want ideas. You only post a look if you choose to.
How do I add my clothes?
Take a photo, then add a name, the brand and a category. That's enough for Otum to sort it, track wears and use it in outfits.
Will it keep suggesting what I wore yesterday?
Not unless you want it to. "Exclude recently worn" is on by default, so the stylist skips anything you wore in the last couple of days.